TASK: Developing the concept and design of a promotional campaign to generate interest in the wine assortment in hypermarkets and supermarkets. 

SOLUTION: Creating a concept and design for posters, presenting wine as something more than just an alcoholic beverage. Emotionally equate the process of winemaking to the process of creating music. 

SLOGANS: 

Jazz approach to classical art 

Classics are always in fashion

PLACEMENT: Inside hypermarkets and supermarkets of the retail chain.

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